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Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement

There has been a tweet by Tom Scott making the rounds with over 12,000 retweets, alerting users that anytime you reply to promoted tweet – even with just heckling – the advertiser gets charged. I just...

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Invalid Traffic: Five Steps to Boost Trust and Safety for Advertisers –...

Several weeks ago there was a weird issue where webmasters were noticing a greatly increased number of direct traffic referrals with some off similarities, such as older versions of Internet Explorer....

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